Judging Criteria

BUSINESS EXCELLENCE – LARGE
BUSINESS EXCELLENCE – SME
BUSINESS ENTREPRENEURIAL
BUSINESS INNOVATION
BUSINESS PROMOTION
SUSTAINABLE DEVELOPMENT

The Judges for the AustCham Westpac Australia-China Business Awards 2011 will review all submissions from finalists using the criteria listed below. Nominees will need to substantiate the information provided (see ‘The Rules’ document).

Aspects that the Judges tend to focus on strongly include:

• The degree of innovation in the applicant’s marketing strategy
• Growth achieved and the ability to sustain that growth
• The overall company commitment to Greater China market development

The Judges will mark entries in total out of 100. Please note below the value weighting attributed to each of the Criteria.

Weighting Criteria:

Weighting:	Criteria:
1. 30/100	The Nominee must demonstrate a sound financial base including sufficient working capital (cash flow and resources) to support their business activity.
2. 60/100 *	The impact of the company, in its marketplace, measured by: Sales volume Value expressed in growth over the last three years or since the applicant commenced business Projected value over the next two years Expansion beyond usual base market Marketing support for brand and sales in the marketplace
3. 10/100 *	The Nominee must demonstrate a sound financial base including sufficient working capital (cash flow and resources) to support their business activity.

*For Nominees in the Sustainable Development Award category, please note that the weighting for Criteria 2 and 3 are reversed.

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